Estimated reading time: 4 minutes
Today we share some tips with those who want to create a professional construction management website from ground up to showcase your portfolio of projects or to revamp a current website.
Construction management websites are usually portfolio websites for construction management firms and general contractors in the construction industry to showcase their portfolio of creative projects they have managed, build their brand, and draw the attention of their audience while keeping their best work well-organized and displayed for everybody to see.
First, a professional construction management website allows your potential clients to find you more easily. Even when they already know about you through referral because it is likely that they will Google you in advance.
Secondly, you can showcase your very best works on your website.
Thirdly, a professional website with the right content can keep your site at the top of search results pages i.e. higher SEO ranking on search engines like Google.
Fourthly, a professional website allows you to build credibility, corporate image, and brand awareness.
Additionally, you can share your posts on social media platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, etc. This can funnel your social media visitors and followers back to your website.
Lastly, a professional website can tell your audience a lot of information about your work and service. It can educate, qualify, and convert leads into clients.
Deciding which content management system (CMS) to use to create a professional construction management website is the very first and yet the most critical step. However, there are tons of options available. Below is a summary of the most popular CMS you may use to create a stunning website.
A WordPress construction management website has the following main features.
First, you should also ensure the following in your website.
Secondly, to serve the aforesaid purposes, a professional construction management website should include the following pages.
Lastly, you may consider using content on your professional website to market your service. They include blog posts, videos, podcasts, whitepapers, case studies, eBooks, webinars, guides, checklists, and quizzes.
Which is the best solution to create a professional construction management website? If you are just starting up with zero marketing budget, you may try DIY hosted solutions like Wix.
If you are serious about your construction management or general contracting business, you should consider WordPress which allows you to scale up your project with loads of customizations and add-on features. This also makes search engine marketing, social media marketing, and content marketing a lot easier later.
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