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Today we share some tips with those who want to create a professional construction management website from ground up to showcase your portfolio of projects or to revamp a current website.
Construction management websites are usually portfolio websites for construction management firms and general contractors in the construction industry to showcase their portfolio of creative projects they have managed, build their brand, and draw the attention of their audience while keeping their best work well-organized and displayed for everybody to see.
What a Professional Construction Management Website Can Do?
First, a professional construction management website allows your potential clients to find you more easily. Even when they already know about you through referral because it is likely that they will Google you in advance.
Secondly, you can showcase your very best works on your website.
Thirdly, a professional website with the right content can keep your site at the top of search results pages i.e. higher SEO ranking on search engines like Google.
Fourthly, a professional website allows you to build credibility, corporate image, and brand awareness.
Additionally, you can share your posts on social media platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, etc. This can funnel your social media visitors and followers back to your website.
Lastly, a professional website can tell your audience a lot of information about your work and service. It can educate, qualify, and convert leads into clients.
Available Options
Deciding which content management system (CMS) to use to create a professional construction management website is the very first and yet the most critical step. However, there are tons of options available. Below is a summary of the most popular CMS you may use to create a stunning website.
- Hosted platforms like Wix, Weebly, Squarespace and WordPress.com where you can find construction management website templates
- Self-hosted platforms like WordPress, Joomla, and Drupal
WordPress is the world’s leading content management system (CMS) trusted by over 35% of all the website users worldwide.
A WordPress construction management website has the following main features.
- Simplicity
- Flexibility
- Publish with Ease
- Publishing Tools
- User Management
- Media Management
- Built-in Comments
- Fully Customizable
- Browser Compatibility
- Multilingual Blogs
- Own Your Data
What Should A Construction Management Website Have?
Fundamentals
First, you should also ensure the following in your website.
- Good UI/UX in terms of design, colors, fonts, and navigation
- Short and concise calls-to-action that stand out with compelling words
- Professional images
- Website performance optimization
- Mobile-friendly responsive design
- HTTPS secure
Pages
Secondly, to serve the aforesaid purposes, a professional construction management website should include the following pages.
- Home
- A slider of high-quality project images
- Strong call-to-action buttons for a quote, phone call, etc.
- Best featured projects with images
- Social media icons
- About
- Write your story and business values that set you apart from others
- Projects
- Describe each project in detail, sharing your insights, profile and clientele, and visualizing your projects in image gallery
- Multiple project category filters by project type and by industry
- Showcase your complete, current, and future projects
- Clients
- Client testimonials
- Link them with your social media channels
- Contacts
Content Marketing
Lastly, you may consider using content on your professional website to market your service. They include blog posts, videos, podcasts, whitepapers, case studies, eBooks, webinars, guides, checklists, and quizzes.
Conclusion
Which is the best solution to create a professional construction management website? If you are just starting up with zero marketing budget, you may try DIY hosted solutions like Wix.
If you are serious about your construction management or general contracting business, you should consider WordPress which allows you to scale up your project with loads of customizations and add-on features. This also makes search engine marketing, social media marketing, and content marketing a lot easier later.
