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If you’re a consultant or a consulting firm without a consultant website, you’d better consider creating one. Here is why. According to Statista, the size of the global consulting market has grown by almost 50% from about US$200 billion in 2011 to about US$300 billion in 2020. With that growth comes the need for new websites.
Why Do I Need A Consultant Website?
First, a consultant website allows your prospective clients to find you more easily. Even when they already know about you through referral because it is likely that they will Google you in advance.
Secondly, nowadays, many companies have established an online presence. Those without one are considered mickey mouse companies. Therefore, it allows you to build credibility, corporate image, and brand awareness.
Thirdly, a website with the right content can keep your site at the top of search results pages i.e. higher SEO ranking on search engines like Google. Besides, you may share your posts on social media platforms like Facebook, Twitter, LinkedIn, YouTube, Instagram, etc. This can funnel your social media visitors and followers back to your website.
Lastly, it can tell your audience a lot of information like what consulting services you provide, consultant biographies, and contacts. It can educate, qualify, and convert leads into clients.
What Options Are Available?
Deciding which content management system (CMS) to use to create a consultant website is the very first and yet the most critical step. However, there are tons of options available. Below is a summary of the most popular CMS you may use to create a consultant website.
- Hosted platforms like Wix, Weebly, Squarespace and WordPress.com where you can find consultant website templates
- Self-hosted platforms like WordPress, Joomla, and Drupal
The World’s Top Consultant Websites Use WordPress
WordPress is the world’s leading content management system (CMS) trusted by over 35% of all the website users around the world. The following are among the top consulting firms in the world by revenue, prestige and growth using WordPress to power their websites.
Capgemini is a global leader in consulting, technology services and digital transformation.
Northrop Grumman is a global aerospace, defense and security consulting firm with 90,000 employees to create and deliver advanced systems, products and services.
Core Compete is an analytics and technology consulting firm with over 70 global consultants in North America, Europe and Asia. Their expertise is in retail, manufacturing, financial services and health care.
A WordPress consultant website has the following main features.
- Simplicity
- Flexibility
- Publish with Ease
- Publishing Tools
- User Management
- Media Management
- Built-in Comments
- Fully Customizable
- Browser Compatibility
- Multilingual Blogs
- Own Your Data
What Should A Consultant Website Have?
First, to serve the aforesaid purposes, a consultant website should include the following pages.
- Home
- About the firm as your unique selling point to set apart from your competition
- Consultants with biographies
- Services
- Contact
Besides, you may consider using content to market your services. They include blog posts, videos, podcasts, whitepapers, eBooks, webinars, guides, checklists, and quizzes.
Finally, you should also ensure the following in your consultant website.
- Good UI/UX in terms of design, colors, fonts, and navigation
- Short and concise calls-to-action that stand out with compelling words
- Website performance optimization
- Mobile-friendly responsive design
Conclusion – The Best Solution
Which is the best solution to create a consultant website? If you are just starting up a single-consultant firm, you may try DIY hosted solutions like Wix. If you are looking to modernize your firm with a new website, you may want to scale up your website with customizations and add-on features using WordPress.
