Facebook Marketing Part 4: Create an Effective Facebook Marketing Strategy
If you’re looking to build an effective Facebook marketing strategy to promote your Facebook Business Page, you’ve come to the right place. In the previous articles of our Facebooking marketing series, we’ve covered the Facebook post types you can publish, and how you can get more Facebook likes and followers. In this article, we’ll look at some ideas to build an effective Facebook marketing strategy.
Estimated reading time: 3 minutes
Define Your Goals
To build an effective Facebook marketing strategy, you’ll first need to define your business goals and objectives. Every business will have different goals, but some common business goals may include sales leads, website conversions, and customer service. Every post, comment, and ad on Facebook should be created in a way to be in service of your business goals.
Understand Your Audience
Understanding your target audience is essential for creating an effective Facebook marketing strategy. Then you can create content that resonates and easily find new audience.
Insights in Facebook Business Suite help you understand your audience for both organic and paid searches on Facebook and Instagram. The insights you can gain include the following.
- Your Facebook Page reach and Instagram reach
- Your Facebook ad account’s cross-platform spend
- Facebook and Instagram post content engagement, including likes, comments, shares, purchases, adds to cart, link clicks, etc.
- Locations (countries and cities), age, gender, languages, and interests of your current and potential audience
Plan Your Content
The next step in creating an effective Facebook marketing strategy is to determine the right content. Most of your posts should be to inform, educate, and entertain your audience by sharing ideas and stories. The rest is to promote your business. You should provide value and help to build relationships with your followers.
When to post on Facebook depends on your business goals, industry, locations, and when your target audience interacts with your content. 9 a.m. to 4 p.m. on Tuesdays and Wednesdays are generally considered the best days for businesses to post on Facebook. Weekends, nights, and earlier mornings have seen higher engagement for consumer brands. So you should plan your Facebook content calendar effectively.
Get Likes And Followers
One of the most important steps in creating an effective Facebook marketing strategy is to get more Facebook likes and followers for your Facebook Business Page. This involves promotions on Facebook, your website and other social channels. You can find more detailed strategies in our guide to getting more Facebook likes and followers for details.
Facebook Tools
You can use Facebook tools like Messenger, Facebook ads, and Facebook pixels, to build an effective Facebook marketing strategy. We’ll talk more about Facebook tools like Messenger, and Facebook ads and pixels in the upcoming articles of our Facebook marketing series.
Conclusion
Now with these tips in hand, you can begin plotting an effective Facebook marketing strategy for your Facebook Business Page today. Next week, we’ll continue with our Facebook Marketing series by looking at how your Facebook Business Page can benefit from Facebook ads and Facebook pixels.
