Facebook Marketing Part 2: Facebook Business Post Types
What Facebook Business post types can you use to increase engagement with your audience? You’ve just set up a Facebook Business Page, it’s time to create some engaging Facebook posts for your business. Different types of Facebook posts can engage your audience in different ways. Today, we’re sharing different options you have for Facebook Business post types.
Estimated reading time: 4 minutes
Text Posts
The most basic Facebook Business post type is text. However, pure text posts without photo or video aren’t enough to drive traffic or conversions to your website. They don’t get much reach in the Facebook news feed.
When you’re using a text post to ask a question or ask for feedback or share information like business hours, make sure you add a photo or video to spice up your text post.
Link Posts
A URL link will turn into a preview of the web page so long as the web page has the required meta image and description. Make sure your web pages have enticing meta data. Add a few words of your own to the post to tell your audience why you’re sharing the post. Besides your website, you can share eye-catching webpages related to your business.
This Facebook Business post type can be as engaging as image posts so long as the web page has an eye-catching meta image and description.
Image Posts
Image posts are a much more engaging Facebook Business post type than pure text. A stunning image can catch the eye of your prospects who’re checking out their news feed. This is particularly true if you’re selling products because you can show some of your product photos.
Make sure your Facebook images meet the minimum pixel requirements.
Video Posts
Video posts can attract more attention than photos not only because this Facebook Business post type looks more compelling and engaging but also video plays automatically in Facebook news feed.
Live Video Posts
Facebook Live is a powerful way to connect with your audience or followers in real time. You can use this Facebook Business post type to broadcast a conversation, performance, Q&A or virtual event. Your audience can join the conversation and ask questions, comment, or react in real time.
Stories
Facebook Stories appear at the top of the News Feed and full-screen. This Facebook Business post type lets you share pictures and short videos to bring your audience behind the scenes. They offer many creative and customizable overlays. This allows you to have deeper connections with your audience more frequently and authentically. Photos play for five seconds each, and videos up to 20 seconds are supported. Each story disappears after 24 hours.
Here is more information on page stories on Facebook.
Pinned Posts
You can pin a Facebook post to the top of your Facebook Business Page’s timeline. This is the first thing your viewers see when they first visit your Facebook Business Page. This is where you put your most important or popular post. You can change the pinned post anytime you want.
Facebook Watch
Facebook Watch is a VOD service operated by Facebook. It offers personalized recommendations for videos to watch and categorized content bundles.
Facebook Watch is a great way for both you and your audience screen a public video on Facebook in real time together for a new product launch, music video, or event. You can promote your videos on Facebook Watch as a Facebook Business post type by creating a Facebook event.
Here is more information on videos on Facebook Watch.
Job Posts
You can create job posts for open positions and post them on your Facebook Business Page in the Help Center. This Facebook Business post type not only help post job listings but also promote your business.
Conclusion
Now you know what Facebook Business post types are available for you to grow your audience. You need to experiment with different post types to find out what works or what not. Find out what people love or don’t like about your business. Learn from your competition’s social channels and post similar content from those channels.
Next week, we’ll continue with our Facebook Marketing series by sharing with you how to get Facebook likes and fans.
