Facebook Marketing Part 7: Measure Your Facebook Business Page’s Performance
It’s time to measure your Facebook Business Page’s performance after you’ve created posts for your Facebook Business Page, gained more likes and followers, and set up the Facebook Pixel. Facebook marketing without measuring its performance will result in poor their Return on Investment (ROI). If you advertise on Facebook, it’s imperative to monitor your Facebook Business Page’s performance metrics. It helps increase your ROI by providing insights on how your audiences interact with your Facebook ads. In this post, we’ll share different ways to track and measure your Facebook Business Page’s performance so you can refine your Facebook Business marketing strategy and measure your ROI.
Estimated reading time: 3 minutes
Facebook Business Suite Insights
Insights in Facebook Business Suite help you understand your audience for both organic and paid searches on Facebook and Instagram to track and measure your Facebook Business Page’s Performance. The insights you can gain include the following.
- Your Facebook Page reach and Instagram reach
- Your Facebook ad account’s cross-platform spend
- Facebook and Instagram post content engagement, including likes, comments, shares, purchases, adds to cart, link clicks, etc.
- Locations (countries and cities), age, gender, languages, and interests of your current and potential audience
Facebook Pixel Events
If you advertise on Facebook, it’s imperative to monitor your Facebook Business Page’s performance metrics by setting up the Facebook Pixel on your website. You can find your Facebook pixel event data in Events Manager. It tracks the Facebook Pixel standard events like browsing and shopping history and behavior on your website after your visitor clicks on your Facebook ad. Check out our post on how to use the Facebook Pixel on your website for details.
Creator Studio Insights
Creator Studio is a free Facebook Business dashboard. It allows you to effectively post, manage, monetize, and measure your Facebook and Instagram content. The Insights tab in Creator Studio shows how your Facebook and Instagram content is performing, get metrics on your estimated earnings and discover advanced insights about your audience. It is a great way to monitor your Facebook Business Page’s performance.
Page-level insights include metrics on your reach, new followers, net followers, and people who have unfollowed your Pages. It includes 3-second video views, 1-minute video views, impressions, people reached, engagement and more. It gives you audience insights of your viewers and followers, including demographics like age, gender, countries, languages, and interests.
Video-level insights include your videos’ performance insights, benchmarking insights (your Page vs. other Facebook pages), loyalty insights (when you gain new followers, how often they watch and when they return to watch most often), retention insights (viewer locations, watch time, and average watch time), and in-stream ad earnings insights.
Stories-level insights include how many Facebook stories you published and how many unique people viewed one of your stories.
Instant Articles-level insights include earnings insights (ad impressions, estimated revenue and average scroll depth), CTA insights (how many Page likes, newsletter signups and app installs), performance insights (how many articles were opened from a link and average time spent reading an Instant Article), and revenue lift (what your Instant Article opens and revenue would have looked like at different adoption rates based on past performance).
Conclusion
Now you’ve seen the Facebook insights tools to track your Facebook Business Page’s performance. Besides, you can use one of the paid social media publishing and analytics tools like Sprout Social, Hubspot, Hootsuite, etc. No matter what analytics tools you use, you’ll find the most success if you keep an eye on your Facebook Business Page’s performance metrics.
