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If you’re here to learn how to get a professional online jewelry store or jewelry eCommerce website to sell jewelry and accessories online, you’ve come to the right place.
If you are selling cosmetics or fashion online, check out our articles on sell cosmetics online and how to create a stunning online fashion store.
First of all, let’s take a look at some facts about jewelry online sales figures.
Digital Commerce 360 reported last year that online jewelry sales grew 14.2% in 2018. Based on Online Jewelry & Watch Sales Industry in the US – Market Research Report by Ibisworld, the Online Jewelry and Watch Sales industry has experienced tremendous growth at an annualized rate of 4.9% to $8.0 billion in 2019 over the past five years. Rising income and the growing acceptance of online shopping have boosted industry revenue. Additionally, the rising popularity of fashion jewelry spurred by fast-fashion stores has further boosted online sales. Over the next five years to 2024, the industry is expected to outpace the growth of brick-and-mortar stores.
Selling jewelry online is like selling details and final touches which your website should convey. This in turn builds trust in your website and products. And trust matters most in online shopping.
So, let’s crack into the details now.
As mentioned above, Online Jewelry and Watch Sales industry has an annualized growth rate of almost 5% and is expected to outpace the growth of brick-and-mortar jewelry stores in the next five years.
For this reason alone, whether you are a brick-and-mortar jewelry store and are looking to expand online, or you want to sell your new jewelry and accessories online, you may want to ride that wave. In summary, below are the upsides of selling your products directly on your online jewelry store.
First, you can sell to anyone anywhere anytime. This can boost your sales by leaps and bounds.
Secondly, you can keep your overheads to a minimum while growing your sales.
Thirdly, a jewelry eCommerce website with the right content can keep your online store at the top of search results pages i.e. higher SEO ranking on search engines like Google.
Fourthly, many people only shop online. You can reach new audience whom you will not have reached by just selling offline.
Fifthly, you can enhance your customer experience by letting them download product information, answering their feedback, posting how-to videos, webinars, FAQs, etc. from your online jewelry store.
Additionally, you may share your posts on social media platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, etc. This can funnel your social media visitors and followers back to your jewelry eCommerce website.
Finally, you can improve your corporate image and brand awareness by having an online presence.
Deciding which eCommerce platforms to use to create your online jewelry store is the very first and yet the most critical step. However, there are tons of options available. Below is a summary of the most popular eCommerce platforms you may use to create your jewelry eCommerce website.
WooCommerce is the world’s leading eCommerce platform for online stores. According to Datanyze (the world’s leader in technographics), WooCommerce is used by more than 28% of all the eCommerce websites.
Most importantly, WooCommerce is built on WordPress, the world’s leading online content management system that powers over 35% of the websites around the world. WooCommerce is simply the best of the best as far as an eCommerce platform.
Besides, regularly audited by Sucuri, an industry leader in security, WooCommerce online stores are in good hands.
Here are the features of a WooCommerce online store.
If you want to create a WooCommerce online jewelry store to sell your jewelry and accessories, you may follow these simple steps.
First, to serve the aforesaid purposes, an online jewelry store should include the following pages.
Secondly, you may consider using content to market your services. They include blog posts, videos, podcasts, whitepapers, case studies, eBooks, webinars, guides, checklists, and quizzes.
Last but not least, you should also ensure the following in your jewelry eCommerce website.
What is the best eCommerce platform to build your professional online jewelry store? In fact, there is no definitive answer which depends very much on what you are looking for in a jewelry eCommerce website platform.
For instance, as a startup with not much budget and time, you may try Amazon. First, it is because according to Statista, there were over 2 billion visits to Amazon per month from May 2019 to February 2020. This gives your products great exposure but lots of competition too. Secondly, Amazon can manage your inventory, packing and shipping. This lowers your upfront and operating costs as a startup.
If you have time and a bit more budget, you may consider building a Shopify online store from scratch by using their online store templates and purchase a domain at Shopify.
However, if you are a discerning businessperson with long-term goals, you may want to scale up your online jewelry store project with customizations and add-on features to grow your audience and boost your sales using WooCommerce.
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