As coronavirus continues to spread across the globe, food and beverage eCommerce websites have never been more popular due to lockdowns and social distancing.
If you already run a food and beverage business, this makes it a lot easier to start a food and beverage eCommerce business. It is because you know everything from production to shipping as well as food safety rules and regulations which can be daunting to newbies.
According to Statista, the U.S. food and beverage retail e-commerce sales revenue grew from US$6.8 billion from 2017 to US$7.3 billion in 2019. The figure is expected to grow to 8.5 billion by 2024.
First, you can sell food and beverage online to anyone anywhere anytime. This can boost your sales by leaps and bounds.
Secondly, you can keep your overheads to a minimum while growing your sales.
Thirdly, a food and beverage eCommerce website with the right content can keep your online store at the top of search results pages i.e. higher SEO ranking on search engines like Google.
Fourthly, many people only shop online. You can reach new audience whom you will not have reached by just selling offline.
Fifthly, you can enhance your customer experience by letting them read other customer reviews and download product information, answering their feedback, posting how-to videos, webinars, FAQs, etc. from your food and beverage eCommerce website.
Additionally, you may share your blog posts on social media platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, etc. This can funnel your social media visitors and followers back to your online consumer electronics store.
Finally, you can improve your corporate image and brand awareness by having an online presence.
First, you should ensure the following on your food and beverage eCommerce website.
Secondly, your food and beverage eCommerce website should include the following pages.
Thirdly, you may consider the below features on your food and beverage eCommerce website.
Lastly, you can use content to market your food and beverage eCommerce website. They include blog posts, videos, podcasts, whitepapers, case studies, eBooks, webinars, guides, and checklists about the products you are selling.
Deciding which eCommerce platforms to use to create a food and beverage eCommerce website is the very first and yet the most critical step. However, there are tons of options available. Below is a summary of the most popular eCommerce platforms you may use to create your food and beverage eCommerce website.
Most importantly, WooCommerce is built on WordPress, the world’s leading online content management system that powers over 35% of the websites around the world. WooCommerce is simply the best of the best as far as an eCommerce platform.
Besides, regularly audited by Sucuri, an industry leader in security, WooCommerce online stores are in good hands.
Here are the features of a WooCommerce online store.
If you want to create a WooCommerce website, you may follow these simple steps.
To create a food and beverage eCommerce website, what is the best eCommerce platform out there? In fact, there is no definitive answer which depends very much on what you are looking for on a food and beverage eCommerce website.
For instance, as a startup with not much budget and time, you may try Amazon. First, it is because according to Statista, there were over 2 billion visits to Amazon per month from May 2019 to February 2020. This gives your products great exposure but lots of competition too. Secondly, Amazon can manage your inventory, packing and shipping. This lowers your upfront and operating costs as a startup.
If you have time and a bit more budget, you may consider building a Shopify online store from scratch by using their online store templates and purchase a domain at Shopify.
However, if you are a discerning businessperson with long-term goals, you may want to scale up your food and beverage eCommerce website project with customizations and add-on features to grow your audience and boost your sales using WooCommerce.