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If you’re thinking about creating a professional environmental website as a nonprofit organization or a company, you’ve come to the right place. A website with a cause like environmental protection serves a meaningful purpose. These websites aren’t just like any other business websites in terms of strategy and design.
If you are a nonprofit, you can get more tips on creating a professional nonprofit website on our blog.
First, a professional environmental website allows you to be found more easily.
Secondly, many organizations have an online presence. Therefore, a website allows you to build credibility and brand awareness.
Thirdly, a professional environmental website can do the following for you if you are a nonprofit organization.
If you are a company, a professional environmental website allows you to showcase your products and/or services or projects if you are a project-centric business.
Fourthly, you can offer compelling content to keep your website at the top of search results pages i.e. higher SEO ranking on search engines like Google.
Additionally, you may share your posts on social media platforms like Facebook, Twitter, LinkedIn, YouTube, Instagram, etc. This can funnel your social media visitors and followers back to your website.
Lastly, a website can tell your audience a lot of information like upcoming events and fundraising campaigns if you are a nonprofit organization or like service if you are a company. It can educate your audience and turn them into volunteers and donors as a nonprofit or customers as a company.
Deciding which content management system (CMS) to use to create a professional environmental website is the very first and yet the most critical step. However, there are tons of options available. Below is a summary of the most popular CMS you may use to create a professional environmental website.
WordPress is the world’s leading content management system (CMS) trusted by over 35% of all the website users worldwide.
A WordPress environmental website has the following main features.
First, you should also ensure the following in your professional environmental website.
Secondly, to serve the aforesaid purposes, a professional environmental website as a commercial entity should include the following pages.
However, if you are a nonprofit organization, your professional environmental website should have the following pages.
Last but not least, you may consider using content on your professional environmental website to market your products and/or service as a commercial entity or your mission and cause as a nonprofit. They include blog posts, videos, podcasts, whitepapers, case studies, eBooks, webinars, guides, checklists, and quizzes.
Which is the best solution to create a professional environmental website? If you are just starting up with zero marketing budget as a commercial entity, you may try DIY hosted solutions like Wix.
If you are serious about your business, you may want to scale up your website with customizations and add-on features using WordPress. This makes search engine marketing, social media marketing, and content marketing a lot easier later.
Here are some tips for nonprofit organizations.
Nonprofits can experience the growth they need to make an impact in the world through a professional website that powerfully tells the heartwarming stories of those you have helped.
A nonprofit website should make it easy to find out more about their cause, make donations, become involved, as well as find contact information and press releases. Oftentimes a nonprofit website needs to offer more than a corporate website.
For this reason, open source platforms like WordPress and Drupal are highly recommended because they allow to scale up your nonprofit website with customizations and add-on features more easily and cost-effectively.
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