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If you’re thinking about creating a professional environmental website as a nonprofit organization or a company, you’ve come to the right place. A website with a cause like environmental protection serves a meaningful purpose. These websites aren’t just like any other business websites in terms of strategy and design.
If you are a nonprofit, you can get more tips on creating a professional nonprofit website on our blog.
What A Professional Environmental Website Can Do?
First, a professional environmental website allows you to be found more easily.
Secondly, many organizations have an online presence. Therefore, a website allows you to build credibility and brand awareness.
Thirdly, a professional environmental website can do the following for you if you are a nonprofit organization.
- convey your mission and cause to your supporters
- engage your current donors, fundraisers, and volunteers
- expand your potential donors, fundraisers, and volunteers
- build a powerful narrative for recurring donations
If you are a company, a professional environmental website allows you to showcase your products and/or services or projects if you are a project-centric business.
Fourthly, you can offer compelling content to keep your website at the top of search results pages i.e. higher SEO ranking on search engines like Google.
Additionally, you may share your posts on social media platforms like Facebook, Twitter, LinkedIn, YouTube, Instagram, etc. This can funnel your social media visitors and followers back to your website.
Lastly, a website can tell your audience a lot of information like upcoming events and fundraising campaigns if you are a nonprofit organization or like service if you are a company. It can educate your audience and turn them into volunteers and donors as a nonprofit or customers as a company.
Deciding which content management system (CMS) to use to create a professional environmental website is the very first and yet the most critical step. However, there are tons of options available. Below is a summary of the most popular CMS you may use to create a professional environmental website.
- Hosted platforms like Wix, Weebly, Squarespace and WordPress.com where you can find professional architecture website templates
- Self-hosted platforms like WordPress, Joomla, and Drupal
A WordPress environmental website has the following main features.
- Publish with Ease
- Publishing Tools
- User Management
- Media Management
- Built-in Comments
- Fully Customizable
- Browser Compatibility
- Multilingual Blogs
- Own Your Data
What Should a Professional Environmental Website Have?
First, you should also ensure the following in your professional environmental website.
- Good UI/UX in terms of design, colors, fonts, and navigation
- Clean and simple
- Short and concise calls-to-action that stand out with compelling words
- Professional images
- Website performance optimization
- Mobile-friendly responsive design
- HTTPS secure
Secondly, to serve the aforesaid purposes, a professional environmental website as a commercial entity should include the following pages.
- A slider of high-quality images
- A call-to-action button to your products or services
- Featured products or services with high-quality images
- Social media icons
- Write your brand story and business values that set you apart from others
- Projects (for project-driven business)
- Describe each project in detail, sharing your insights, profile and clientele, and visualizing your projects in image gallery
- Showcase your complete, current, and future projects
- Client testimonials
- Link them with your social media channels
However, if you are a nonprofit organization, your professional environmental website should have the following pages.
- Prominent calls-to-action like Donate and Join Us buttons
- About the organization
- Donation page
- user-friendly, HTTPS secure, and straightforward
- prominently linked from the home page
- To build trust with your supporters and donors, showcase your work and activities, and build up SEO rankings
- Press releases page
- Volunteer signup page
- Social media links, shares, and feeds
- Staff and board member page
- biographies and social media accounts that humanizes your brand, fosters personal connection, and benefit SEO
- Annual reports page
- With financials to foster trust with your donors
Last but not least, you may consider using content on your professional environmental website to market your products and/or service as a commercial entity or your mission and cause as a nonprofit. They include blog posts, videos, podcasts, whitepapers, case studies, eBooks, webinars, guides, checklists, and quizzes.
Which is the best solution to create a professional environmental website? If you are just starting up with zero marketing budget as a commercial entity, you may try DIY hosted solutions like Wix.
If you are serious about your business, you may want to scale up your website with customizations and add-on features using WordPress. This makes search engine marketing, social media marketing, and content marketing a lot easier later.
Here are some tips for nonprofit organizations.
Nonprofits can experience the growth they need to make an impact in the world through a professional website that powerfully tells the heartwarming stories of those you have helped.
A nonprofit website should make it easy to find out more about their cause, make donations, become involved, as well as find contact information and press releases. Oftentimes a nonprofit website needs to offer more than a corporate website.
For this reason, open source platforms like WordPress and Drupal are highly recommended because they allow to scale up your nonprofit website with customizations and add-on features more easily and cost-effectively.