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If you’re looking to sell consumer electronics online either on a marketplace or your own online consumer electronics store, you’ve come to the right place. First, let’s look at the online consumer electronics market revenue.
According to Blueboard, global consumer electronics’ eCommerce sales currently account for 33% of the total sales. The current trends suggest that almost half (47%) of total sales revenue will come from online channels by 2023. According to Edge, as mass merchandise retailers like Amazon expand their influence in consumer electronics (CE), the category is rapidly shifting online – with double-digit online growth (14.3% CAGR) projected through 2023.
The fact that the online consumer electronics market is expected to grow by 14.3% annually to almost half of the total sales revenue is a compelling reason why you may want to ride that wave, whether you are a brick-and-mortar consumer electronics store and are looking to expand online, or you want to just sell consumer electronics online. In summary, below are the upsides of selling your products directly on your online consumer electronics store.
First, you can sell consumer electronics online to anyone anywhere anytime. This can boost your sales by leaps and bounds.
Secondly, you can keep your overheads to a minimum while growing your sales.
Thirdly, an online consumer electronics store with the right content can keep your online store at the top of search results pages i.e. higher SEO ranking on search engines like Google.
Fourthly, many people only shop online. You can reach new audience whom you will not have reached by just selling offline.
Fifthly, you can enhance your customer experience by letting them download product information, answering their feedback, posting how-to videos, webinars, FAQs, etc. from your online store.
Additionally, you may share your posts on social media platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, etc. This can funnel your social media visitors and followers back to your online store.
Finally, you can improve your corporate image and brand awareness by having an online presence.
Deciding which eCommerce platforms to use to sell consumer electronics online is the very first and yet the most critical step. However, there are tons of options available. Below is a summary of the most popular eCommerce platforms you may use to create your online consumer electronics store.
WooCommerce is the world’s leading eCommerce platform for online stores. According to Datanyze (the world’s leader in technographics), WooCommerce is used by more than 28% of all the eCommerce websites.
Most importantly, WooCommerce is built on WordPress, the world’s leading online content management system that powers over 35% of the websites around the world. WooCommerce is simply the best of the best as far as an eCommerce platform.
Besides, regularly audited by Sucuri, an industry leader in security, WooCommerce online stores are in good hands.
Here are the features of a WooCommerce online store.
If you want to create a WooCommerce website to sell consumer electronics online, you may follow these simple steps.
First, you should ensure the following on your online consumer electronics store.
Secondly, to sell consumer electronics online, your website should include the following pages.
Thirdly, you may consider the below features when you sell consumer electronics online.
Lastly, you can use content to market your online consumer electronics store. They include blog posts, videos, podcasts, whitepapers, case studies, eBooks, webinars, guides, and checklists.
To sell consumer electronics online, what is the best eCommerce platform? In fact, there is no definitive answer which depends very much on what you are looking for on an online consumer electronics store.
For instance, as a startup with not much budget and time, you may try Amazon. First, it is because according to Statista, there were over 2 billion visits to Amazon per month from May 2019 to February 2020. This gives your products great exposure but lots of competition too. Secondly, Amazon can manage your inventory, packing and shipping. This lowers your upfront and operating costs as a startup.
If you have time and a bit more budget, you may consider building a Shopify online store from scratch by using their online store templates and purchase a domain at Shopify.
However, if you are a discerning businessperson with long-term goals, you may want to scale up your online store project with customizations and add-on features to grow your audience and boost your sales using WooCommerce.
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