Looking for Instagram advertising campaign tips to grow your brand, website traffic, sales leads, and conversions? You’ve come to the right place! Last few weeks, you’ve learned in our blog posts how to create an Instagram business account, build a strategy, optimize your business profile, share high-quality content, grow your Instagram fanbase, and measure your performance on Instagram. Today, you’ll learn how to run an Instagram advertising campaign to stand out from your competitors on Instagram.
According to Instagram, 60% of people said they discovered new products on Instagram in 2015. There was an 80% increase in time spent watching video on Instagram, and 200 million+ Instagrammers visit at least one business profile daily in 2017.
Estimated reading time: 4 minutes
Before going through our Instagram advertising campaign tips, let’s talk about what are Instagram ads. Instagram advertising is a way to post sponsored content on Instagram to reach a larger and more targeted audience. Since Instagram is a visual platform, you need images or videos to reach your audience with Instagram ads. All Instagram ads will have a Sponsored icon and may contain a call-to-action button and caption below the image.
The first Instagram advertising campaign tip is to find out what types of Instagram ads you want to run.
Our second Instagram advertising campaign tip is to choose what Instagram ads best suit your business. First, you need to find out what your ad campaign goals are, such as sales, app downloads, brand awareness, website traffic, new product promo, etc. For example, use collection ads if your goal is to sell.
Secondly, you need to find out who your target audience is including their habits and behaviors. For example, use Stories, Reels, or in-stream video ads if most of your target audience are video lovers.
Thirdly, you need to find out what types of your organic Instagram posts are the most engaging. For example, use image or carousel ads if most of your existing audience consume your image posts.
You can use Facebook Ads Manager to test different ad formats to find out which one performs best before running your Instagram advertising campaign.
Now you’ve learned some Instagram advertising campaign tips like ad format and what types of Instagram ads suit your business. Next week, we’ll continue with our Instagram Advertising Campaign Tips Guide.
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