Instagram Marketing Strategy Guide Part 2: Content and Fanbase
In the last post of our Instagram Marketing Strategy Guide Part 1, you’ve learned how you can create an Instagram business account, build a strategy, and optimize your business profile. This week, we want to give you some tips on how you can share high-quality content, and grow your fanbase.
Estimated reading time: 2 minutes
Table of Contents
Share Quality Content
Grow Your Fanbase
Your Instagram marketing strategy won’t be complete without growing your fanbase. Here are some marketing tips to engage your audience.
- Respond to comments and mentions manually but not using bots
- Use generic hashtags like #JazzMusic to make your Instagram posts searchable
- Use your own branded hashtags like #ListenToAzinityMusic to encourage your audience to post with the branded hashtags
- Market your Instagram business account on your other social channels
- Embed your Instagram posts in your website blog posts
- Include your Instagram handle in your email signature, printouts like business cards and flyers
- Collaborate with Instagram influencers and micro-influencers whose fans might be interested in your brand
- Run Instagram ad campaigns to reach a large, targeted audience by increasing visibility on Instagram, getting user-generated content with a branded hashtag, driving engagement with an Instagram contest, etc.
Conclusion
Now you’ve learned how to share quality Instagram content, and grow your fanbase. Next week, we’ll continue with our Instagram Marketing Strategy Guide series by looking at how you can measure your performance.
