We’ll share with you some tips on how to promote your business on Instagram in this Instagram marketing strategy guide. Having almost 1.4 billion active users at the end of July 2021, Instagram is the fourth most popular social network in the world after Facebook, Youtube, and Whatsapp. If your business isn’t on Instagram, you’re missing something.
Estimated reading time: 3 minutes
Instagram Business Account
We’ll tell you how to create a business account in this Instagram marketing strategy guide. First, you need to create an Instagram account by downloading the Instagram app for iOS or Android. Then you need to convert your personal profile to a business account. With an Instagram business account, you’ll be able to access insights that can help you understand who is engaging with your business on Instagram. You also have access to the Professional Dashboard, where you can track your performance, access and discover professional tools, and explore educational information curated by Instagram.
Build a Winning Strategy
We’ll walk you through how to build a winning strategy for your business in this Instagram marketing strategy guide.
First, you need to set goals. It could be your sales turnover if you want to sell on Instagram or your number of Instagram followers if you want to build brand awareness, etc. Make sure your goals are specific, measurable, and achievable.
Secondly, you need to define your audience by finding out who buys from you and follows you on other social channels.
Thirdly, you need to conduct a competitive analysis to find out what and how often your competitors post, what posts are more engaged, what hashtags and captions they use, and how quickly they’re growing. Besides, you should add unique content to stand out from your competitors.
Fourthly, you need to create a content calendar to ensure you post on important dates like holidays, Mother’s Day, etc. Find out from your sales data when your customers start planning for specific events. Besides, better planning results in regular content. Publish when your followers are online to improve organic reach.
Optimize Instagram Profile
We’ll show you how to optimize your Instagram business profile in this Instagram marketing strategy guide. Here are some tips.
- Use your brand logo as your Instagram profile picture
- Write a precise and concise bio using line breaks, emoji, and a CTA
- Link your Instagram to your website, a blog post, a landing page, etc.
- Add relevant contact info such as email address, phone number or address
- Add Instagram Stories Highlights and covers
- Some businesses such as health & beauty and dining can include action buttons like Book now, Reserve, and Order food.
To Be Continued…
Like Facebook, Instagram has taken the social media world by storm with over 1.3 billion active users for sharing images and videos on mobile devices. You’ve learned how you can create an Instagram business account, build a strategy, and optimize your business profile.
Next week, we’ll continue with our Instagram Marketing Strategy Guide series by looking at how you can share high-quality content, grow your fanbase, measure your performance, and more.
