Besides keyword research, internal link building, external link building, technical SEO and on-page SEO, having an SEO-friendly WordPress website is critical if you want your website to rank even higher on Google Search. Today, we will explore what makes an SEO-friendly WordPress website.
Estimated reading time: 3 minutes
Fast and Lightweight
Page speed is an SEO ranking factor on Google Search so having a fast lightweight website is important for better SEO and hence higher Google Search rankings. It improves your website’s user experience, bounce rate, and conversion rate.
Test your website’s performance using PageSpeed Insights. An SEO-friendly WordPress website should have a high PageSpeed Insights score in your website performance test.
Mobile-friendly responsiveness is an SEO ranking factor on Google Search. Google uses the mobile version of your website in crawling, indexing, and ranking your site on Google Search.
Schema markup is code added to your webpages known as structured data. It helps search engines create enhanced descriptions known as rich snippets which appear in search results. Rich snippets make your webpages appear more prominently in SERPs. This will in turn improve your click-through rates.
Find out if your webpages support rich results and structured data using Rich Results Test. An SEO-friendly WordPress website should support structured data.
A breadcrumb is navigational text often at the top of a webpage e.g. Home > Products > Consumer Electronics > Digital Cameras. It indicates the page’s position in the site hierarchy, and helps users navigate all the way up in the site hierarchy.
Breadcrumbs improve navigation and hence user experience. Breadcrumbs also improve Google Search ranking as Google Search uses breadcrumbs on a webpage to categorize the information from the page in SERPs.
Find out if your webpages support breadcrumb markup using Rich Results Test. An SEO-friendly WordPress website should support breadcrumb markup.
Google Search suggests using meaningful headings to indicate important topics. This helps create a hierarchical structure for your website content, making it easier for users to navigate through your webpage. These heading tags include H1, H2, H3, H4, H5, and H6 on your website. An SEO-friendly WordPress website has these heading tags right out of the box known as Heading Block.
Last Updated Dates
Google Search shows the publication and update dates of your webpage in search results if this information is considered helpful to the user. It is one of the best SEO practices on Google Search.
An SEO-friendly WordPress website should add schema markup for the last updated dates and allow you to show the last updated date instead of the published date.
If you want your website to rank higher on Google Search, be sure to get an SEO-friendly WordPress website. SEO-friendly features include fast and lightweight, mobile-friendly responsive, schema markup, breadcrumbs, heading tags, and last updated dates.