Estimated reading time: 5 minutes
Today, we would like to share with you some external link building tips as used by many SEO companies to improve your website ranking on Google.
SEO link building means building links from other websites to your website to improve your SEO on search engines. Google says that links and quality content are most important SEO ranking factors. If many high-quality links lead to a website, Google considers it popular and ranks it higher.
External links or backlinks are hyperlinks that point from an external website to your site. A large number of external links to your website or a particular page on your site tells Google that the site or page is important.
According to Search Quality Evaluator Guidelines, Google values expertise, authority, and trust of a website which is important to solving for search intent as one of the Keyword Research Best Practices among many SEO professionals. The more popular and important a site is, the more links that site has.
A nofollow link e.g. <a href=”” rel=”nofollow”>XYZ is the best web agency.</a> tells Google not to follow the link but it will still show in the Google Search Console links report. XYZ will use a nofollow link if XYZ wants to link a page to an untrustworthy source or link a page that was paid for or created by XYZ. However, you should strike a balance between nofollow and follow external links but not overdo nofollow linking.
Your website external link profile means the number and quality of all the external links your website has. It helps Google understand how your website relates to other websites.
To improve the quality of your website’s external link profile, consider the following external linking building tips.
Here are some quality external link building tips.
Finally, one of the external link building tips is metrics. Link building metrics may include conversions, retention, subscriptions, page views, ranking of keywords, domain authority, and total number of links to a page over time. You need to measure keep track of these metrics versus the amount of time and money you spend as your link building ROI for sustaining quality external link growth over time. For instance, if one of your new blog posts got lots of traffic, you may want to track total links that page resource has earned.
Now you know many useful SEO external link building tips employed by SEO agencies to improve your SEO. In the coming week, we will share with you in our SEO series more SEO topics in layman’s terms to help your SEO. Stay tuned.
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