Understanding Google Trends amid coronavirus matters to those who want to use SEO to increase their websites’ visibility and rankings on Google search engine.
Stuck at home during the coronavirus pandemic, people around the world have been spending more time online and hence make more Internet searches. For this reason, we will share with you in our SEO series in layman’s terms how you can capitalize on SEO amid coronavirus.
First of all, you need to first understand what SEO is. Search Engine Optimization (SEO) is the practice of increasing your website traffic through non-paid i.e. organic search results on search engines like Google, Bing, Yahoo, etc. Since Google is the world’s dominant search engine in many countries, the SEO community focuses on Google unless you market to countries like China and to a lesser extent Russia.
In a word, SEO is about understanding what content people are looking for on Google as well as understanding how Google finds that content.
When you do a search on Google, the search engine results page (SERP) shows both paid and non-paid search results. You may see ads, featured snippets, images, videos, maps, “People also ask”, news, shopping results, Knowledge Panel, reviews, and/or Tweets depending on your search query.
To be found on Google, you may either pay Google for an ad or use SEO to influence SERP like featured snippets, “People also ask”, etc. However, some SERP features like Wikipedia cannot be bought or influenced by SEO.
Google Trends is something that many newbies overlook. It is a website that allows people to find out how popular a search term is over time alone or compared to another search term. This offers insights into what is trending.
Coronavirus is a gamechanger among the search community as Google Trends is becoming more useful during the coronavirus pandemic. Search trends amid coronavirus are shifting in an unprecedented manner so Google Trends is something SEO professionals should consider visiting.
For creating website content, you should turn to Google Trends to understand search behavior changes during the pandemic as Google Trends provides data down to past hour versus Google Keyword Planner which provides monthly search data. For instance, if you are offering yoga classes and the search term “home” is trending, you may want to change your search term to “home yoga classes”.
Explore Google Trends now if you have not done so. There are a lot of search insights you can find to improve your SEO amid coronavirus.
You can learn more about Google Trends below.
In the next two weeks, we will share with you in our SEO series more SEO topics in layman’s terms which may help your SEO amid coronavirus. Stay tuned.
Here are some SEO-friendly websites for those who are interested.