YouTube Marketing Strategy Part 3: YouTube Channel Marketing
You’ve made a YouTube channel and some SEO-optimized YouTube videos with the help of YouTube SEO marketing and channel branding and video posting consistency, let’s talk about how to do YouTube channel marketing effectively. How to rank high on YouTube Search? How to get a large subscriber base? How to spread the word about your YouTube videos? Below are some tips for how to market your channel on the Internet.
Estimated reading time: 3 minutes
Quality Content
We can’t stress more when it comes to YouTube channel marketing. To be successful on YouTube, first and foremost, you must create quality content that engage viewers. Only then they will subscribe to your channel or come back for more videos.
This is the only way to build authority in your niche and fan base. Then your audience keeps checking your content, visiting your channel, subscribing your channel, and liking your videos.
Social Platforms
The best way to do your YouTube channel marketing is sharing your YouTube videos on your other social platforms. YouTube makes sharing a video on social platforms a breeze by simply clicking on the “Share” tab below the video.
For example, if you’re a musician, make sure you share your YouTube videos on Facebook, Instagram, and TikTok by checking out the tips on our Online Marketing For Musicians post. They’re the best social media platforms for music.
YouTuber Collaborations
Another way to do your YouTube channel marketing is by collaborating with another YouTuber channel. This way, both channels gain exposure to another audience. For example, you may create a YouTube video with another YouTuber. You must find a YouTuber with the same niche and influence as yours.
Forums
Do your YouTube channel marketing on forums like Quora and Reddit. Instead of promoting your channel which is prohibited, you engage with forum users and share your content that benefits them and add value to the conversations. Besides, you should create popular threads around your niche, and answer questions with relevant, value-added video content.
Website, Blog, and Emails
Do your YouTube channel marketing on your website by doing the following.
- Add your channel follow icon to your website and each blog post
- Embed a few relevant YouTube videos on each blog post
- Share customer or fan video reviews on your website
- Collect the email addresses of your audience on your website using newsletter subscription. Share your YouTube videos in your newsletters.
Fan Engagement
Stop neglecting your fans! Engaging your viewers and building your fan base is critical to your YouTube channel marketing. You should try your best to reply to comments, answer questions, ask for feedback and suggestions, and thank viewers for every video.
Besides, you can use the Youtube Community Tab on your YouTube channel to engage your audience. See how to use comments to connect with your YouTube channel community.
YouTube Contests
Another way to engage your YouTube fans and get new fans is by creating YouTube contests. You can use giveaways as the contest prize. You can also ask your fans to submit their own videos using the official contest hashtag for tracking purposes. You can post your fans’ videos to your channel.
However, make sure you follow YouTube’s contest policies and guidelines.
To Be Continued
Now you know how to do your YouTube channel marketing the right way. Next week, we’ll continue our YouTube marketing strategy series to grow your YouTube channel fan base.
