Today, we continue with our YouTube marketing strategy series by sharing with you some tips on YouTube SEO marketing. If you have missed last week’s blog post on YouTube channel branding and video posting consistency, make sure you read it. Without further ado, let’s dive into it.
Estimated reading time: 4 minutes
YouTube is not only an online video website but also one of the world’s largest search engines. To get more views, you should optimize your YouTube videos for YouTube SEO marketing as an important part of your YouTube marketing strategy.
With over 500 hours of YouTube content uploaded every minute, finding what you need would be nearly impossible without YouTube Search. YouTube Search considers relevance, engagement, and quality. Relevance means how relevant the title, tags, description, and video content are to a search query. Engagement may mean the watch time of a particular YouTube video for a particular search query to determine if the video is considered relevant to the query by other users. Quality means whether a YouTube channel demonstrates expertise, authoritativeness, and trustworthiness on a given topic.
For example, in music and entertainment, YouTube Search uses relevance, freshness, or popularity to connect viewers to quality content viewers will enjoy. In news, politics, and medical or scientific information, YouTube Search surfaces authoritative content from trusted sources.
Now, let’s dig deeper into some key YouTube video ranking factors for your YouTube SEO marketing.
The most important in YouTube SEO marketing is to do keyword research both for your channel and each video that you post by following our tips on Keyword Research Best Practices. Besides, you can simply type your keywords into the YouTube search bar to use its autocomplete suggestions for inspiration by focusing on long-tail keyword suggestions. This way, you can craft your YouTube video textual content by using keywords to help YouTube and your target audience find your channel and videos easily.
Now you know how you can improve your YouTube SEO marketing strategy. Next week, we’ll continue our YouTube marketing strategy series to grow your YouTube channel fan base.
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