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How can a home delivery website help your retail business amid the coronavirus? How has the coronavirus pandemic changed the home delivery business?
CNBC published an article on May 1 2020 that as coronavirus pandemic pushes more grocery shoppers online, stores struggle to keep up with demand.
They reported, “Only about 3% or 4% of grocery spending in the U.S. was online before the pandemic, but that’s surged to 10% to 15%, according to research by consulting firm Bain & Company. Experts say that will likely remain at a higher level because many customers have downloaded apps, tried new services and discovered their conveniences. The demand for online groceries, and challenges fulfilling the orders, is inspiring grocers to rethink their approach, too.”
According to Business Insider, the coronavirus pandemic is pushing more people online and will forever change how Americans shop for groceries, experts say.
They reported, “The coronavirus pandemic has meant that many US shoppers are switching to online grocery delivery or pickup services to avoid shopping in stores. Experts say that we could see a permanent shift after the pandemic has passed with more people choosing to shop for groceries online as they become more accustomed to this. More people are trying these services than otherwise would have without this catalyst and gives online players a greater chance to acquire and keep a new customer base.”
Citi Global Perspectives & Solutions (Citi GPS) reported on April 30, 2020 that “between April 8 and April 20, we conducted an online food delivery survey among 3,606 consumers in the U.K., Italy, Brazil, and South Korea. Overall, COVID-19 has had a net positive impact on frequency and spending on online food delivery and the majority of new users (57%) are likely to use it again.”
Why Do I Need a Home Delivery Website for My Business?
First, a home delivery website allows your potential customers to find you more easily.
Secondly, your customers can make orders directly on your website 24/7.
Thirdly, your customers can download apps from your website.
Fourthly, folks can find fan reviews on your website.
Fifthly, a home delivery website with the right content can keep your site at the top of search results pages i.e. higher SEO ranking on search engines like Google.
Sixthly, a home delivery website allows you to build credibility and brand image and awareness.
Additionally, you can share your posts on social media platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, etc. This can funnel your social media visitors and followers back to your website.
Lastly, a website can tell your current and potential customers a lot of information about your service. It can educate, qualify, and convert leads into customers.
If you run an online food delivery business, you can add an Online Food Ordering System.
What Options Are Available?
Deciding which content management system (CMS) to use to create a home delivery website is the very first and yet the most critical step. However, there are tons of options available. Below is a summary of the most popular CMS you may use to create a home delivery website.
- Hosted platforms like Wix, Weebly, Squarespace and WordPress.com where you can find home delivery website templates
- Self-hosted platforms like WordPress, Joomla, and Drupal
WordPress is the world’s leading content management system (CMS) trusted by over 35% of all the website users worldwide.
A WordPress website has the following main features.
- Simplicity
- Flexibility
- Publish with Ease
- Publishing Tools
- User Management
- Media Management
- Built-in Comments
- Fully Customizable
- Browser Compatibility
- Multilingual Blogs
- Own Your Data
What Should a Home Delivery Website Have?
First, you should also ensure the following in your home delivery website.
- Good UI/UX in terms of design, colors, fonts, and navigation
- Short and concise calls-to-action that stand out with compelling words
- Professional images
- Website performance optimization
- Mobile-friendly responsive design
- HTTPS secure
Secondly, you may consider content marketing like blogs, videos, podcasts, whitepapers, case studies, eBooks, webinars, guides, checklists, and quizzes.
Conclusion – The Best Solution
Which is the best solution to create a home delivery website? If you are just starting up with zero marketing budget, you may try DIY hosted solutions like Wix.
If you are serious about your home delivery business, you may want to scale up your website with customizations and add-on features using WordPress. This makes search engine marketing, social media marketing, and content marketing a lot easier later.
