Estimated reading time: 6 minutes
We often get asked why you should optimize your website page speed.
You just had a new website built by spending months on its design, layout, and content. But only after you find that your website does not load fast enough. Many web designers and business owners often overlook page speed in their website design and development. This could cost thousands of dollars more to redesign the website for page speed optimization.
Here are some takeaways on how you can speed up your website.
Website page speed is the load speed of a particular page on a website. It is also known as Page Load Time or Time to First Byte. It is the time it takes to fully display the full content of that page from the web server on a requesting web browser.
Google said in an article on July 10 2018 that speed is now a ranking factor for Google Search and Ads. The rationale behind is simple. When users experience a slow website, they are much less likely visit your website again. This is called bounce rate. More than half of visits are abandoned if a page takes over 3 seconds to load. This will seriously hurt your website conversions and hence your bottom line.
Mobile is the future of the web. In 2018 Google launched mobile-first indexing which means Google predominantly uses the mobile version of a website instead of desktop for indexing and ranking when evaluating the relevance of a page to a user’s query on Google Search. In other words, mobile-friendly responsive websites will rank higher. This is the reason why Google PageSpeed Insights test mobile versions for speed first.
You should hire web designers to design mobile-friendly responsive and speed-optimized websites from the outset.
As of February 2021, since 40% of the websites are powered by WordPress, we focus on ways to optimize WordPress websites. With that being said, the below tactics are also applicable to websites that are built with other content management systems.
Pick a fast lightweight WordPress theme that is built with only the features you want. Disable all the features that your website does not use. Then pick a template that fits your business and loads fast. To optimize your website page speed, you need to keep your theme up to date.
Reduce the server response time i.e. time to the first byte because all other requests depend on it. Themes, plugins, and server specifications all contribute to server response time. Use a fast lightweight theme and an optimization plugin. Upgrade your server to optimize your website page speed.
Dynamic Caching is for non-static resources. It prevents unnecessary database queries and processing of each visit. It improves page load speed and the TTFB (time to first byte) of your pages.
Object caching improves connections between WordPress and its database. It improves the loading speed of all dynamic pages like checkout pages, dashboards, etc.
Reduce redirects because redirecting a page (e.g. yourwebsite.com) to another page (e.g. m.yourwebsite.com) increases page load time.
Establishing connections may involve DNS lookups, redirects, and round trips to the final server that handles the user’s request. Most of the time is spent waiting rather than exchanging data.
A Content Delivery Networks (CDN) is a network of geographically diverse servers for delivering website content using mirror sites. Users from different parts of the world can access your site faster. Use a CDN if you have visitors worldwide.
HTTP/2 deploys multiplexing for faster data transfer, compression of headers for transferring less data and prioritization for proper page rendering. This hence optimizes your website page speed.
HTTP/2 requires SSL/TLS for websites to take advantage of HTTP/2. Be sure to use a web host that supports HTTP/2.
As you can tell, there are many ways to optimize your website page speed. Having a fast website is important for better SEO and hence higher Google Search rankings. It improves your website’s user experience, bounce rate, and conversion rate.
We hope that this website page speed optimization guide can help you speed up your website. If you find it useful, please take a moment and share it with your friends.
We will write more articles on website performance in the coming future so stay tuned.
Learn how to get a high performance score on PageSpeed Insights for your website.
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