Estimated reading time: 5 minutes
If you are a new photographer, you may get a photography website to capture human connection in the age of coronavirus.
CNN reported last month that amid a global pandemic that is forcing vast swathes of society to stay at home, photographers around the world consider what this means for visual storytelling.
First, a photography website allows your potential customers to find you more easily. Even when they already know about you through referral because it is likely that they will Google you in advance.
Secondly, you showcase your very best works on your photography website.
Thirdly, you can sell your digital or printed artwork which your customers can pay for on your website.
Fourthly, an online booking system on the website allows your followers to book your photoshoots online 24/7.
Fifthly, folks can find fan reviews on your home delivery website.
Sixthly, a photography website with the right content can keep your site at the top of search results pages i.e. higher SEO ranking on search engines like Google.
Seventhly, a photography website allows you to build credibility and brand awareness.
Additionally, you can share your posts on social media platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, etc. This can funnel your social media visitors and followers back to your website.
Lastly, a website can tell your audience a lot of information about your work and service, special events on your calendar, etc. It can educate, qualify, and convert leads into customers.
Deciding which content management system (CMS) to use to create a photography website is the very first and yet the most critical step. However, there are tons of options available. Below is a summary of the most popular CMS you may use to create a photography website.
The following are among the 16 Best Photography Websites using WordPress to power their websites.
First, to serve the aforesaid purposes, a photography website should include the following pages.
Secondly, you may consider using more content to market your services. They include videos, podcasts, whitepapers, case studies, eBooks, webinars, guides, checklists, and quizzes.
Last but not least, you should also ensure the following in your photography website.
Which is the best solution to create a photography website? If you are just starting up with zero marketing budget, you may try DIY hosted solutions like Wix.
If you are serious about your photography business and looking to get a website or revamp the current one, you may want to scale up your web project with customizations and add-on features using WordPress. This makes search engine marketing, social media marketing, and content marketing a lot easier later.
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