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Nowadays, a nonprofit website and online marketing go a long way than years ago because nonprofits can no longer rely just on calls, mails, and events to collect donations. This is echoed by Statista, the world’s leading provider of market and consumer data, and BDO, one of the world’s top consulting firms.
According to Statista, the first two biggest challenges for nonprofits in the US and Canada in 2019 are small staff and transitions in staff (18%), as well as donor cultivation, acquisition, retention, and communications (11%).
BDO said in an annual benchmarking survey in 2019 that two of the top 10 trends in the nonprofit industry are technology, and engagement through technology. First, 64% of nonprofits are planning to invest in new tech, including management systems, data analytics, automation, AI, IoT, and VR. Secondly, nonprofits engage their constituents and donors via social media, outreach and communications strategies with a constant stream of content. 66% of nonprofits favor management systems that assist with fundraising or social media.
Having a professional nonprofit website does not imply a big budget. Whether you are revamping your website or building a new one, here are some tips.
First, a nonprofit website allows your nonprofit organization to be found more easily.
Secondly, many organizations have an online presence. Therefore, a nonprofit website allows you to build credibility and awareness.
Thirdly, a website can do the following for your organization.
Fourthly, you can offer compelling content to keep your website at the top of search results pages i.e. higher SEO ranking on search engines like Google. Besides, you may share your posts on social media platforms like Facebook, Twitter, LinkedIn, YouTube, Instagram, etc. This can funnel your social media visitors and followers back to your website.
Lastly, a website can tell your audience a lot of information like upcoming events and fundraising campaigns. It can educate your audience and turn them into volunteers and donors.
Deciding which content management system (CMS) to use to create and manage a nonprofit website is the very first and yet the most critical step. However, there are tons of options available. Below is a summary of the most popular CMS you may use to create a nonprofit website.
WordPress is the world’s leading content management system (CMS) trusted by over 35% of all the website users worldwide. A compelling reason why many well-known nonprofits in the world use WordPress to power their websites is because it is open source.
Unicef United Kingdom is the world’s leading organization working for children in danger. Donate to Unicef UK.
Amnesty International Korea (in Korean only) promotes and defends human rights in South Korea and around the world.
The Obama Foundation was established in January 2014 to “carry on the great, unfinished project of renewal and global progress.” Donate to the Obama Foundation.
The Jane Goodall Institute (JGI) was founded by Dr. Jane Goodall as a global nonprofit committed to community-centered conservation, whether it be protecting chimpanzees and great apes in Africa while improving the lives of communities around ape habitat, or supporting youth-led efforts around the world to improve their own communities. Donate to JGI.
Acumen.org is a nonprofit that raises charitable donations to invest in companies, leaders and ideas that are changing the way the world tackles poverty. Donate to Acumen.org.
Children’s Rights is a national watchdog organization advocating on behalf of abused and neglected children in the United States.
A WordPress nonprofit website has the following main features.
First, to serve the aforesaid purposes, a nonprofit website should the following features.
Besides, you should consider using content to market your mission and cause. They include videos, podcasts, whitepapers, eBooks, webinars, guides, checklists, and quizzes.
Finally, you should also ensure the following in your nonprofit website.
What is the best solution to create and manage a nonprofit website?
Nonprofits can experience the growth they need to make an impact in the world through a professional website that powerfully tells the heartwarming stories of those you have helped.
A nonprofit website should make it easy to find out more about their cause, make donations, become involved, as well as find contact information and press releases. Oftentimes a nonprofit website needs to offer more than a corporate website.
For this reason, open source platforms like WordPress and Drupal are highly recommended because they allow to scale up your nonprofit website with customizations and add-on features more easily and cost-effectively.
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