A lot of people cannot tell the difference between Google Analytics and Google Search Console. Knowing the difference is crucial to analyze your website performance because they serve two completely different functions.
Google Search Console, formerly known as Google Webmaster Tools, is a free Google service that helps you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.
You can use Google Search Console to do the following.
You can learn how to optimize your search appearance on Google and increase organic traffic to your website on Google Webmasters Youtube channel.
It helps you get a deeper understanding of your customers so you can deliver better experiences and drive results by do the following.
You can learn more on Google Analytics Youtube channel, where you’ll find videos and product tips for Analytics, Data Studio, Optimize, Surveys, and Tag Manager.
Google Analytics provides data related to your website users whereas Google Search Console provides tools and insights to help you as a website owner improve visibility and presence on Google Search.
Google Analytics interprets and processes website usage data, identifies trends and opportunities you to boost your site traffic and online presence. Despite the correlation between website users and Google Search results, Google Analytics does not make strong connections on which you can base your SEO strategies.
Google Search Console suggests issues and opportunities for improvement. Due to the correlation between ranking and optimization, it matters most to those who focus on SEO.
So, shall I use Google Analytics or Google Search Console or both? A good question!
In essence, Google Analytics focuses on clicks (user-oriented) whereas Google Search Console focuses on impressions (SEO-oriented).
Despite some areas of overlap, Google Search Console and Google Analytics serve different purposes so don’t expect to get the same results. It is up to you to decide what metrics are important to your website. If resources permit, it is a good idea to use both Google Search Console and Google Analytics.
Regardless, make sure your website is SEO friendly.