Facebook Marketing Part 1: How to Set Up a Facebook Business Page
Knowing how to set up a Facebook Business Page is the first step of your Facebook marketing strategy. Facebook continues to be the world’s leading social media channel with almost 2.8 billion active users. Facebook has become a platform for businesses to market their services and products through interaction with their audience, keep their customers informed, develop brand identity, and broaden their reach.
In this post we will be showing you how you can set up a Facebook Business Page.
Estimated reading time: 5 minutes
Create a Facebook Page
A Facebook Business Page is a space where folks can publicly connect with your business. You can showcase your products and services, collect donations, and create ads. You create your Facebook Business Page here using your personal account.
First, you need to choose a page name which should be the name of your business or brand. There’re rules of naming a Facebook page. Pick a page name from the get-go because changing your Facebook Business Page name and its URL can be very tedious and time-consuming.
Secondly, you choose up to three categories that describe the type of business or brand.
Thirdly, you describe what your business does within 255 characters. The description will appear both on your Facebook Business Page and in search results. Make sure to include your SEO-optimized keywords.
Add a Profile Picture
Your profile picture serves as the logo of your Facebook Business Page, appearing in search results and Facebook News Feed. It displays at 170×170 pixels on your Facebook Business Page on desktops and 128×128 pixels on mobile devices. Use a PNG file.
Your profile picture will be cropped to a circular shape in ads and posts, but will remain square when people visit your Facebook Business Page.
Add a Cover Photo
Your cover photo is the large, horizontal image at the top of your Facebook Business Page. Use a unique and creative image that represents your Page e.g. an album artwork for a musician. Experiment with images to see what your audience responds to best. They can’t be deceptive, misleading or infringe on anyone’s copyright.
It displays 820 x 312 pixels on your Page on desktops and 640 x 360 pixels on mobile devices. It loads fastest as an sRGB JPG of 851 x 315 pixels and less than 100 kb. If your cover photo has a logo or text, use PNG to get a better result.
Change your cover photo regularly based on new products or services, special offerings, marketing campaigns, etc. Make sure to include some CTA text and its URL for each marketing campaign.
Create a Username
Your username (@JaneDoesBusiness) will appear below your page name (Jane Doe’s Business) and URL (fb.me/JaneDoesBusiness) to help people find and remember your Facebook Business Page.
You can’t have a username that is already being used. They can only contain alphanumeric characters (A–Z, 0–9) and periods (“.”) but not .com or.net. They must be at least 5 characters long. Please refer to the username guide for more details.
Add Business Details
It’s important to complete all the fields in your Facebook Business Page’s About section. This makes it easier to learn more about your business as your business details appear in search results.
Set Up Page Roles
You can grant different levels of access to those who edit and post from your Facebook Business Page without sharing login credentials. There are 5 different types of roles for people who manage classic Pages including the following.
- Admins can manage all aspects of your Facebook Business Page.
- Editors can’t assign page roles.
- Moderators can’t publish as the Page or assign page roles.
- Advertisers can only create ads and view insights.
- Analysts can only view insights.
Instead of Page roles, people can have Facebook access or task access to help manage a Page for New Pages Experience. Please refer to Using Facebook for details.
- Content: Create, manage or delete any content
- Messages: Respond to direct messages
- Comments: Respond to, edit or delete comments
- Linked Accounts: Add, manage or remove linked accounts like Instagram.
- Ads: Create, manage and delete ads.
- Insights: Use insights to analyze performance
- Events: Create, edit and delete events
- Removal and Bans: Remove or ban people
- Settings: Manage and edit all settings (full control access only)
- Access: Give or remove people’s Facebook or task access (full control access only)
Call-to-Action Buttons
Add a call-to-action button at the top of your Facebook Business Page below your cover photo. These CTA buttons include the following.
- Follow your Facebook Business Page
- View your gift cards
- Order your food
- Book your events
- Call you
- Visit your website’s contact page
- Message you on Messenger
- Send a WhatsApp message
- Send you an email
- Visit your website’s landing page
- Sign up for your website’s newsletter
- Use your apps
- Play your games
- Watch your videos
- Shop your products or services
Change Tabs and Sections
Tabs appear in the left column of your Facebook Business Page, and sections appear in the middle of the Page. Add custom tabs to tailor what content your visitors see. Help your visitors quickly find what they are looking for. You can rearrange the tab order which also determines the section order visitors see at the top of your Facebook Business Page. For details on how to change the tabs and sections, please visit the Using Facebook Help.
Conclusion
Now you know how to set up your Facebook Business Page, share your contact information, and link to your website for free. Next week, we’ll continue with our Facebook Marketing series by sharing with you how to post content to reach a wider audience on Facebook for free.
