Online marketing for musicians is especially critical in this digital age where online streaming music services dominate the music industry. The industry is so competitive and saturated that anyone can share their music out of their bedrooms on any music streaming platforms, social platforms, and music websites.
Your main task is to create a huge fan base and keep your fans engaged online. Today, we will look at the best ways to market your music online.
Estimated reading time: 8 minutes
Many people use music streaming platforms like Spotify, Apple Music, and Amazon Music to listen to their favorite music, so you should release your music on these platforms. However, you cannot upload your music directly to their platforms but through a digital music distributor. They will distribute your music on whatever music streaming platforms they have contracts with.
Streaming playlists can work wonders for your digital music promotion. While you cannot submit directly to the brand-curated and algorithmic playlists e.g. Spotify playlists, you can reach out to user-generated playlist curators to ask if they can put your music on their playlists for their audience. There are millions of user-generated playlists which you can identify based on genre and other attributes.
Besides, the more music you release, the more you will get noticed by those algorithmic playlist curators. This makes it possible for bedroom artists to reach their audience organically.
Check out How to get playlisted on Spotify.
A musician without a website is not considered professional. Period!
Your music website is the place where you want your fans and other people to land when they find out about your music. Although social and streaming platforms may make you think that you don’t need a website, your website is a must-have in marketing your music online. You own your domain name, content, and design of your website. A website gives you the ability to control the user experience of your fans, tell your story, present and sell your music directly, etc.
Collect the email addresses of your audience on your music website using newsletter subscription. You email newsletters regularly keep your audience updated of your new music tracks, upcoming shows, new merch, etc. with images and videos.
Starting a blog on your website to build your fan base is important in online marketing for musicians. Here are some tips.
According to Statista, YouTube is the second most popular social network worldwide as of January 2021 with about 2.3 billion active users. Besides, YouTube Music is the fifth most popular online streaming music service. Here are some tops on online marketing for musicians.
According to Statista, Facebook is the most popular social network worldwide as of January 2021 with about 2.74 billion active users. Below are some tips on how to use Facebook to market your music.
According to Statista, Instagram is the third most popular social network worldwide as of January 2021 with about 1.22 billion active users if Messenger and WhatsApp don’t count. Below are some online marketing tips for musicians.
According to Statista, TikTok is the fourth most popular social network worldwide as of January 2021 with about 689 million active users if Messenger, WhatsApp, and WeChat don’t count. TikTok is the world’s leading destination for short-form mobile videos, available for iOS and Android.
Besides, music is TikTok’s universal language. TikTok became America’s go-to platform for music discovery, as well as a launching pad for smash hits by artists of all genres. Over 176 different songs surpassed 1 billion video views as TikTok sounds. Check out Year on TikTok: Music 2020.
Getting music bloggers to write about you will help promote your music. Many discover new music from music blogs. First, you need to find music blogs that feature similar musicians in terms of music genre and style. Secondly, you need to find out what the bloggers write from their past posts. Thirdly, you need to prepare a compelling, unique pitch for your music.
Reaching out music bloggers is important in online marketing for musicians.
Crowdfunding means raising money from a large audience such as your fans. It allows musicians to find out if there is enough demand for their music album before releasing it. They set a campaign goal and ask their fans for financial support. Only if it reaches the goal, they release the album within the pre-determined timeframe.
Besides, it is a way to do online marketing for musicians. More people know you through your crowdfunding campaigns.
The music industry is competitive and saturated in this digital age. Online marketing for musicians is especially critical to create a huge fan base and keep your fans engaged online. If you produce high-quality music and online content as well as develop and implement the right online marketing strategies mentioned above, you will be able to create your dedicated fan base.
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