• Free Music For Business, Videos, Podcasts, And More
azinity cheap website design service wordpress websitesazinity cheap website design service wordpress websitesazinity cheap website design service wordpress websitesazinity cheap website design service wordpress websites
  • Product
    • Features
    • Design
    • Pricing
    • Domains
    • Web Security
    • Addons
  • Custom
    • Hire a Designer
    • Testimonials
    • Web Design
      • Business Websites
      • Online Stores
      • Portfolio Websites
      • Creative Websites
      • Blog Sites
      • Online Learning
      • Real Estate
      • One-Page Websites
    • Performance
      • Speed Test
      • Fastest Websites
    • Maintenance
    • Copywriting
  • Help
    • Support Local
    • FAQ
    • Contact
  • Blog
  • Login
0

£0.00

Get Started
✕

SEO Series: Top On-Page SEO Tips

  • Home
  • Online Marketing
  • SEO Series: Top On-Page SEO Tips
January 12, 2021
Categories
  • Online Marketing
Tags
  • SEO
SEO Series: Top On-Page SEO Tips on Google

Estimated reading time: 8 minutes

Table of Contents

  • What Is On-Page SEO?
  • On-Page SEO Tips: Textual Content
    • High-quality Content
    • Unique Topics on Each Page
    • Own Unique Content
    • No Hidden Text in HTML Code
    • Right Keyword Density on Each Page
    • Hidden Text & Links
  • Header Tags
  • Internal links
  • Anchor Text
  • Number of Links
  • Link Schemes
  • On-Page SEO Tips: Redirection
  • Images
    • Optimization
    • Alt text
    • Image sitemap
    • Use HTML for images
  • On-Page SEO Tips: Readability
  • Featured Snippets
  • On-Page SEO Tips: Title tags
  • Meta descriptions
  • On-Page SEO Tips: Page URLs
  • To Be Continued……
  • Further Reading

Today, we want to share with you some top on-page SEO tips to improve your website ranking on Google. They are used by many top SEO agencies around the world. If you have missed out other SEO articles, be sure to check out Keyword Research Best Practices for SEO, how Google crawls, indexes and ranks your website, and Google Analytics & Search Console.

What Is On-Page SEO?

On-page SEO means optimization of webpages like content, headlines, HTML tags, and images to boost a website’s traffic and rankings on search engines e.g. Google.

On-page SEO helps Google determine if your website and its content are relevant to a user’s search query. To this end, you make sure that your website and its content get more optimized for both users and Google as Google focuses more on relevance and semantics in search engine results pages (SERPs).

On-Page SEO Tips: Textual Content

High-quality Content

Your website content should be comprehensive and well-written with good readability without grammar and spelling mistakes, an eye-catching title, expert quotes, data, sources, images, charts, videos, and ideally written by an authoritative person. Check out how to optimize your content Google suggests.

Unique Topics on Each Page

Your website should have unique topics on each webpage. Avoid webpages with the same content but different keywords e.g. “sneakers”, “running shoes”, “sports shoes”, etc. on multiple pages that have the content on sneakers. Google suggests avoiding doorway pages.

Own Unique Content

Your website offers its own content instead of copying and slightly changing content including text, videos, images, and other media from other websites without adding any original content or value. Google suggests avoiding such scraped content.

Write your own content and avoid auto-generated content which Google may take action on. Avoid duplicate content which are substantive content within or across domains that either completely match other content or are appreciably similar.

No Hidden Text in HTML Code

Avoid hiding text in the HTML code which users cannot see with a view to fooling Google, known as “cloaking”. Cloaking violates Google’s Webmaster Guidelines.

Right Keyword Density on Each Page

Your website should have the right number of keywords on each page in a natural manner without overdoing it.

Hidden Text & Links

Hiding text e.g. keywords or links in your content to fool Google violates Google’s Webmaster Guidelines. This includes white text on a white background, text behind an image, text off-screen using CSS, zero font size, and link just a character.

Header Tags

Header tags are HTML elements for page headings from H1 to H6 in descending order of importance. Each page should have a unique <H1>Page Title</H1> which should, in turn, contain the page’s keywords. H2 to H6 are used to introduce meaningful headings as subtopics, and sub-headings as sub-subtopics. This creates a hierarchical structure, making it easier for users to navigate. Some of headings should contain the page’s keywords. Use headings sparingly across the page

Internal links

An internal link is a link from one page to another page on your website. So, you should build internal links to other pages on your website to ensure that both Google and your users use internal links to find content on and navigate through your website.

Anchor Text

Anchor text is the text with which you link to pages.

  • Without anchor text: <a href=”http://www.yoursite.com/yourpage/”></a>
  • With anchor text: <a href=”http://www. yoursite.com/black-sneakers/”>Black Sneakers</a>

The anchor text tells Google about the destination page’s content e.g. “black sneakers” but avoid overdoing it or it would backfire as Google might think that you were fooling Google.

Number of Links

Google suggests limiting the number of links on a page to a reasonable number (a few thousand at most). More links on a page means less equity each link can pass to its destination page. Besides, too many links will only overwhelm your users.

Link Schemes

Link Schemes are any inbound or outbound links that fool Google and violate Google’s Webmaster Guidelines. They include:

  • Buy, sell, excessively exchange, auto-create links
  • Too many keyword-rich anchor text links
  • Too many links with optimized anchor text
  • Low-quality directory or bookmark site links
  • Keyword-rich, hidden or low-quality links embedded in widgets
  • Widely distributed links in the footers or templates of various sites
  • Forum comments with optimized links in the post or signature

On-Page SEO Tips: Redirection

Redirecting means sending the user to a different URL than the one he/she initially requested. Besides redirecting the old URL to the new one, you should update all the internal links to the old URL when you move your site to a new address, rename the pages, consolidate several pages into one, etc.

Avoid redirects that deceive Google e.g. Google shown one type of content while users are redirected to something significantly different, and desktop users receive a normal page, while mobile users are redirected to a different spam domain.

Google recommends server-side 301 redirects when changing the URL of a page because this best ensures that users and Google are directed to the correct page. 301 means a page has permanently moved to a new location.

Images

Optimization

For better user experience, it is important to optimize images for website performance. Google suggests the following.

  • compressed images
  • replacing GIFs with video
  • responsive images
  • correct dimensions
  • use WebP images
  • image CDNs
  • lazyloading
Alt text

Alt text improves web accessibility. Google uses alt text with computer vision algorithms and page content to understand images. Besides, alt text is useful as anchor text for images as links.

Alt text should be useful and informative with the keywords of the page concerned but avoid keyword stuffing e.g. <img src=”black-sneakers.jpg” alt=”Black sneakers for men”/>.

Image sitemap

Image sitemaps help Google discover images with JavaScript, and indicate images on your site that you want Google to crawl and index.

They can contain image URLs as well as URLs from other domains. The latter allows you to use CDNs to host images. We encourage you to verify the CDN’s domain name in Search Console so that we can inform you of any crawl errors that we may find.

Use HTML for images

Google parses HTML e.g. <img src=”black-sneakers.jpg” alt=”Black sneakers for men”/> to index images but not CSS images e.g. <div style=”background-image:url(black-sneakers.jpg)”> Black sneakers for men</div>.

SEO Agency Business Website

SEO Agency Business Website

On-Page SEO Tips: Readability

Make sure your content is readable like:

  • clear and short paragraphs and sentences
  • simple (e.g. huge vs humongous), transition (e.g. because, therefore, secondly, etc.), and different (e.g. avoid overusing a certain word) words
  • headings, bullet points, images, videos, and widgets
  • text: readable size, color contrast, bold, etc.

Featured Snippets

Featured snippets are in a special box at the top of Google search results with a text description above the link. Most featured snippets only contain one listing. They include information as well as the page link, title, and URL.

Google’s algorithm determines if a page will show up as a featured snippet for a specific search query. That said, since they provide a quick answer or summary from a relevant website, and likely show up when the search is a question, you might want to include bullet points or comparison tables in your content.

SEO Company Business Website

SEO Company Business Website

On-Page SEO Tips: Title tags

A title tag is an HTML element that specifies the title of a webpage e.g. <title>Durable Black Sneakers for Men | the Best Shoe Outlet in California</title>. Each page has its own title tag which will show up in search results on Google, in web browsers, and on social sites like Twitter. For this reason, it is important for both SEO and user experience.

Here are some tips for better title tags.

  • The keywords of the page appear in front
  • 75 characters or 600 pixels long displayed on Google
  • Your brand name to promote brand awareness at the back

Meta descriptions

Meta descriptions are HTML elements that describe the page content e.g. <meta name=”description” content=”Buy black sneakers and related products and see what customers say about black sneakers on BestShoes.com. FREE SHIPPING on ALL eligible purchases.”/> which shows up in search result pages (SERPs). However, Google may offer a description on the SERPs that is different than the one you provide as they think it is more relevant to the search query.

Here are some tips for writing a meta description.

  • 155 characters long as Google truncates it
  • Includes page keywords
  • Relevant to page content
  • Unique for each page
  • Compelling content using CTAs e.g. Free Shipping
Web Studio Creative Website

Web Studio Business Website

On-Page SEO Tips: Page URLs

Your page URLs should

  • Contain the keywords of those pages but avoid overdoing it e.g. yoursite.com/products/sneakers instead of yoursite.com/products/shoes/sneakers/sneakers-for-men
  • Convey information about those pages e.g. yoursite.com/products/sneakers instead of yoursite.com/product?id=895
  • Be separated by hyphens between words instead of underscores, plus signs, spaces or no space e.g. yoursite.com/how-to-choose-sneakers-for-women instead of yoursite.com/howtochoosesneakersforwomen or yoursite.com/how_to_choose_sneakers_for-women, etc.
  • Have no time stamp e.g. yoursite.com/how-to-choose-sneakers-for-women instead of yoursite.com/2020/07/04/how-to-choose-sneakers-for-women
  • Not be too long with too many categories and subcategories but avoid shortening the URLs by sacrificing the URL’s descriptiveness e.g. yoursite.com/products/sneakers instead of yoursite.com/products/shoes/sneakers/sneakers-for-women
  • Be in lowercase rather than uppercase e.g. yoursite.com/how-to-choose-sneakers-for-women instead of yoursite.com/How-To-Choose-Sneakers-For-Women
  • Contain the name of their physical location if they are a local business e.g. yoursite.com/sneakers-for-women-in-los-angeles
  • Be loaded on HTTPS instead of HTTP because only HTTPS is secure as recommended by Google and HTTP sites are labeled “not secure” in Google Chrome
Online Agency Portfolio Website

Online Agency Portfolio Website

To Be Continued……

Now you know many useful on-page SEO tips to improve your SEO as used by many SEO professionals. In the coming week, we will share with you in our SEO series more SEO topics in layman’s terms to help your SEO. Stay tuned.

Further Reading

  • SEO Series: External Link Building Tips
  • Difference between Mobile-Friendly and Responsive Web Design
  • SEO Agency Business Website
  • SEO Company Business Website
  • SEO Series: Top Technical SEO Tips
  • Find a Web Designer
Share

Related posts

Instagram Advertising Campaign Tips
October 12, 2021

Instagram Advertising Campaign Tips: Ad Formats and Your Best Ads


Read more
Instagram marketing performance metrics
October 4, 2021

Instagram Marketing Strategy Guide Part 3: Instagram Marketing Performance Metrics


Read more
Instagram Marketing Strategy Guide Part 2: Content & Fanbase
September 27, 2021

Instagram Marketing Strategy Guide Part 2: Content and Fanbase


Read more

Get Your Own Professional Website for £99 Today


Get Started

Discounts & Newsletters


    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

    Disclaimer

    By using this site, you agree to our Terms of Service and Privacy Policy.

    Third-party logos are registered trademarks of their respective owners. All rights reserved.

    Azinity Limited is a company limited by shares registered in England and Wales at 71-75, Shelton Street, London, WC2H 9JQ under company number 13453663.

    Products & Services

    • Features
    • Design
    • Pricing
    • Domains
    • Website Security
    • Addons

    Help & Support

    • Support Local
    • FAQ
    • Contact
    • Testimonials

    Custom Services

    • Hire a Designer
    • Business Websites
    • Online Stores
    • Portfolio Websites
    • Creative Websites
    • Blog Sites
    • Online Learning
    • Real Estate Websites
    • One-Page Websites
    • Fastest Websites
    • Speed Test
    • Maintenance
    • Copywriting

    Copyright © Azinity Limited. All rights reserved. Proudly powered by WordPress.

    Get Started
    0

    £0.00

    • Free Music For Business, Videos, Podcasts, And More
    ✕

    Login

    Lost your password?

    Create an account?

    We Value Your Privacy.

    We use cookies to give you the best possible experience on our website. By continuing to use this site, you give your consent to the cookies and the processing of your personal data. You also agree to our Terms and Conditions and Privacy Policy while using our website and services.
    Cookie SettingsAccept All

    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
    cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
    cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
    cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
    cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
    viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
    Functional
    Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
    Performance
    Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    Others
    Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
    SAVE & ACCEPT