YouTube Marketing Strategy Part 4: Use YouTube Analytics
How can you use YouTube Analytics to measure your success on YouTube? You’ve spent considerable amount of time on YouTube SEO, channel branding, and channel marketing. Now it’s time to better understand your YouTube video and channel performance with key metrics and reports.
Estimated reading time: 5 minutes
What Are Analytics?
YouTube Analytics is the built-in analytics tool in your YouTube Studio. It provides key metrics about your YouTube video and channel performance like views, watch time, subscribers, estimated revenue, average view duration, impressions, impressions click-through rate, and more.
So you can use YouTube Analytics to understand what type of content your YouTube audience is interested in so you can improve your YouTube marketing strategy.
Deciphering YouTube Analytics can be quite challenging at first. With that being said, understanding YouTube Analytics is really simple once you get the hang of it. Without further ado, let’s get down to it.
How Your Channel Performs
The Overview tab in your YouTube Analytics tells you how your YouTube channel and videos perform with the below reports.
- Top videos Report shows your most popular videos by watch time.
- Real Time Report shows the performance of your recent videos including your top videos and subscriber count. It lets you compare 60-minute and 48-hour performance.
- Latest Videos Report shows your latest videos’ views and their impressions click-through rate and average view duration.
- Stories Report shows views, comments, likes, and subscribers gained within the last seven days.
You can use YouTube Analytics’ overview tab to find out metrics like views, watch time, subscribers, estimated revenue, average view duration, thumbnail impressions, and thumbnail impressions click-through rate i.e. how often viewers watched a video after seeing a thumbnail.
How Viewers Find Your Videos
The Reach tab in your YouTube Analytics shows how your viewers find your YouTube content with the below reports.
- Traffic Source Types Report shows how your viewers found your content from within YouTube and external sources.
- External Report shows the specific external websites and apps where viewers found your content.
- Suggested Videos Report shows which videos viewers watched from suggestions.
- Impressions And How They Led To Watch Time Report shows how your thumbnail’s impressions led to views and watch time.
- Playlists Report shows which playlists lead to traffic on your content.
- YouTube Search Report shows what terms viewers searched when they found your content.
You can use YouTube Analytics’ reach tab to find out metrics like thumbnail impressions, thumbnail impressions CTR, Views, Unique viewers, Average view duration, Average percentage viewed, and Watch time.
What Videos Viewers Watch
The Engagement tab in your YouTube Analytics shows what your audience is watching and how they interact with your content with the below reports.
- Top Videos Report shows your most popular videos including their views and impressions.
- Top Playlists Report shows which of your playlists have had the most watch time.
- Audience Retention Report shows how well different moments of your video held viewers’ attention.
- Top Posts Report shows your most popular posts based on likes or votes on mobile including their CTR.
- Top Cards Report shows which cards your viewers clicked most.
- Likes Report shows how many viewers liked and disliked your videos.
- Top Videos By End Screen Report shows which end screen your viewers clicked most.
- Top End Screen Element Types Report shows which element type your viewers clicked most.
- End Screen Element Click Rate Report shows how often viewers clicked each end screen element in a specific video.
You can use YouTube Analytics’ engagement tab to find out metrics like average view duration, watch time, views, card clicks, cards shown, card teaser clicks, card teasers shown, clicks per card shown, clicks per end screen element shown, end screen element clicks, end screen elements shown, and teaser clicks per card teaser shown.
How Much Your Videos Earn
The Revenue tab in your YouTube Analytics shows which videos are earning the most money and which revenue sources are most profitable with the below reports.
- RPM (Revenue Per Mille) Report shows the revenue you’ve earned per 1,000 video views.
- Playback-based CPM Report shows your estimated average gross revenue per 1,000 playbacks. A monetized playback is when a viewer views your video and is shown at least one ad impression, or when the viewer quits watching during the pre-roll ad without ever reaching your video.
- Monthly Estimated Revenue Report shows how much your channel earned last month.
- Revenue Sources Report shows the estimated revenue for each revenue source.
- Transaction Revenue Report shows your estimated earnings from channel memberships and merch.
- Top-Earning Videos Report shows which videos earned the highest estimated revenue.
- Ad Type Report shows what percentage of your ad revenue comes from each ad type.
You can use YouTube Analytics’ revenue tab to find out metrics like average view duration, estimated monetized playbacks, number of transactions (transactions are paid content and Super Chat), views, watch time, estimated ad revenue, total estimated revenue, revenue per transaction, transaction revenue, and YouTube Premium revenue.
Conclusion
Knowing how to use YouTube Analytics improves your current YouTube video performance and revenue streams. Besides, it helps you figure out what YouTube content to create in the future and profoundly improves audience engagement.
We’ll continue sharing our tips in our YouTube marketing strategy series to grow your YouTube channel fan base.
