How can you use YouTube Analytics to measure your success on YouTube? You’ve spent considerable amount of time on YouTube SEO, channel branding, and channel marketing. Now it’s time to better understand your YouTube video and channel performance with key metrics and reports.
Estimated reading time: 5 minutes
YouTube Analytics is the built-in analytics tool in your YouTube Studio. It provides key metrics about your YouTube video and channel performance like views, watch time, subscribers, estimated revenue, average view duration, impressions, impressions click-through rate, and more.
So you can use YouTube Analytics to understand what type of content your YouTube audience is interested in so you can improve your YouTube marketing strategy.
Deciphering YouTube Analytics can be quite challenging at first. With that being said, understanding YouTube Analytics is really simple once you get the hang of it. Without further ado, let’s get down to it.
The Overview tab in your YouTube Analytics tells you how your YouTube channel and videos perform with the below reports.
You can use YouTube Analytics’ overview tab to find out metrics like views, watch time, subscribers, estimated revenue, average view duration, thumbnail impressions, and thumbnail impressions click-through rate i.e. how often viewers watched a video after seeing a thumbnail.
The Reach tab in your YouTube Analytics shows how your viewers find your YouTube content with the below reports.
You can use YouTube Analytics’ reach tab to find out metrics like thumbnail impressions, thumbnail impressions CTR, Views, Unique viewers, Average view duration, Average percentage viewed, and Watch time.
The Engagement tab in your YouTube Analytics shows what your audience is watching and how they interact with your content with the below reports.
You can use YouTube Analytics’ engagement tab to find out metrics like average view duration, watch time, views, card clicks, cards shown, card teaser clicks, card teasers shown, clicks per card shown, clicks per end screen element shown, end screen element clicks, end screen elements shown, and teaser clicks per card teaser shown.
The Revenue tab in your YouTube Analytics shows which videos are earning the most money and which revenue sources are most profitable with the below reports.
You can use YouTube Analytics’ revenue tab to find out metrics like average view duration, estimated monetized playbacks, number of transactions (transactions are paid content and Super Chat), views, watch time, estimated ad revenue, total estimated revenue, revenue per transaction, transaction revenue, and YouTube Premium revenue.
Knowing how to use YouTube Analytics improves your current YouTube video performance and revenue streams. Besides, it helps you figure out what YouTube content to create in the future and profoundly improves audience engagement.
We’ll continue sharing our tips in our YouTube marketing strategy series to grow your YouTube channel fan base.
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